Colorado State University Extension
SafeFood Rapid Response Network
SAFEFOOD NEWS - Winter 1998 - Vol 2 / No. 2
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Fight BAC!
With a multi-faceted media program and a major Washington kick-off, a new food safety consumer education campaign was launched this fall by the Partnership for Food Safety Education.
The eye-catching Fight BAC! cartoon character teams up with four critical food safety education messages presented graphically to teach consumers about safe food handling:
- Clean: Wash hands and surfaces often.
- Separate: Don't cross-contaminate.
- Cook: Cook to proper temperatures.
- Chill: Refrigerate promptly.
Key materials include:
- A Fight BAC! brochure with food safety basics for consumers.*
- A community action kit: Designed for food safety educators, the kit is camera ready. Included are a press release, campaign ideas, logos, and brochure.
- A supermarket kit: With bag stuffers, shelf labels, and camera-ready art, this kit will let supermarkets join the food safety campaign trail.
Non-profit health, education and civic groups can use the materials free of charge. Organizations interested in using the Fight BAC! cartoon character in promotion or sales of products will be required to pay a fee. For more information, call Lisa Gulledge of Hill and Knowleton at (202) 944-5193. For up-to-date information about the campaign, check their web site: www.fightbac.org.
* We have ordered 4,000 copies of this brochure for free distribution through CSU Extension. We expect to have these on the shelves in April or May 1998 and will let you know when they arrive.
Source: The Food Safety Educator, Vol. 2, No. 4, 1997.
Updated Monday, August 29, 2011
