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By Pat Kendall, Ph.D., R.D.
Food Science and Human Nutrition Specialist
Colorado State University Extension
May 8, 2001
 

Whether you drink it with your breakfast, as a mid-afternoon refresher or any other time of the day, fruit juice always seems to hit the spot. However, just because a beverage has fruit flavor does not mean it is nutritious. Fruit juices and fruit flavored beverages vary greatly in nutritional value.

Learning to tell the difference between real fruit juice and fruit drinks, and how to assess their nutrient content, is relatively simple if you read the label on the bottle or carton. Federal food labeling laws require that beverages that contain fruit juice or have pictures of fruit on their label declare the percentage of juice present on the nutrition facts information panel.

Here are some important terms to remember when looking at a fruit juice or beverage label:

  • 100 percent fruit juice. These products contain 100 percent fruit juice from a single fruit or a blend of fruit juices.
     
  • Fruit drink, beverage or cocktail. The product contains less that 100 percent juice. Be sure to read the label carefully because some products contain only 5 or 10 percent juice.
     
  • Fresh. The product has not been processed including such freezing or pasteurization.
     
  • Pasteurized. Like milk, many juices are heat treated to help them last longer and to kill any bacteria that may be present. Nutrients and flavor are usually not affected by this process. All fruit juice products that are shelf stable or frozen have been pasteurized. For safety reasons, it’s best to choose pasteurized juices, especially for those at high risk for complications from food-borne illness, including pregnant women, small children, the elderly and people with compromised immune systems.
     
  • Fortified. Nutrients that were not present originally have been added to the juice. For example, calcium-fortified orange juice is now commonly sold as a way to help consumers meet their daily calcium needs.

It is important to note that among juices containing 100 percent juice, the amount and type of nutrients provided differs. Orange and other citrus juices are good sources of vitamin C, potassium and folic acid, whereas cranberry juice mostly provides vitamin C. Surprisingly, unfortified grape, apple and pear juice rate fairly low in nutritional value. Thus, juice blends that list grape, apple or pear juice as their first ingredient will have a lower vitamin content than blends that list citrus juices first on the label.

Also keep in mind that although some fruit drinks may supply 100 percent of the daily value for certain nutrients like vitamin C, they may also be loaded with added sugars. Depending on the amount of sugars added, there might be a significant difference between the number of calories per serving in a fruit drink than in 100 percent fruit juice.

For more information, contact your local Colorado State University Extension office.


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Updated Tuesday, November 27, 2007.

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